Many businesses and individuals confuse the role of an insurance broker with that of insurance companies. Understanding the difference helps make more informed insurance decisions.

Insurance companies

• Responsible for issuing policies, managing risks, and paying claims.
• Offer standardized products, although tailored solutions may be available for businesses.

Insurance brokers

• Act as intermediaries between the client and the insurance company, helping to choose the best coverage.
• Assess specific needs and perform market comparisons, ensuring the best value for money.

Importance of brokerage

• Helps understand complex clauses, avoiding surprises in case of a claim.
• Provides access to multiple insurers, rather than being limited to one provider.

Choosing an insurance broker can be as important as selecting the policy itself. Brokers provide personalization, savings, and security, making the insurance experience more transparent and efficient.

Do you need help with your insurance and want to review your policies?
The Certo Seguros team can find the most suitable solutions for you. Contact us and request a review of your insurance pack.

Andreia Arenga
01.08.2025

All rights reserved. This article is protected by copyright and may not be reproduced, distributed, transmitted, or used, in whole or in part, without prior written permission from Certo Seguros Lda. All registered trademarks, company names, logos, and products mentioned are the property of their respective owners.